You Ain't Seen Nothing Yet, according to Ted Sarandos about Netflix's plans for India.
Netflix’s Co-CEO Ted Sarandos has warned an audience of Indian filmmakers that they “ain’t seen nothing yet” in terms of the streamer’s goals in the nation.
Sarandos was in Mumbai for a fireside talk with acclaimed Indian director Sanjay Leela Bhansali, who is developing the vast new series Heeramandi for Netflix.
Sarandos said India is the fastest growing Netflix market in the world and the business will continue to bet significantly on originals from the country.
Friday at a different Economic Times event, Sarandos declared that a larger portion of Netflix's $16.8B content budget will go to India. 28 of the 100 original Netflix films produced in India last year.
Heeramandi is expected to be a significant turning point in Netflix's India strategy. The eight-part television series, which began filming in June of last year, will explore the tales of courtesans and reveal the secret cultural reality of Heeramandi, a glittering area in pre-independent India.
One of the cast members in a tale that will put women front and centre is Sonakshi Sinha, along with Manisha Koirala and Aditi Rao Hydari. Under their veils, these courtesans were suffering a great deal, yet they continued to perform in the evening, according to Bhansali. Then they returned to their sinister world after having amused and satisfied those males.
Devdas and Gangubai Kathiawadi, which received BAFTA nominations and garnered Oscar buzz, respectively, were both directed by Bhansali, who claimed that Heeramandi was his most ambitious work to yet.
"Switching to digital, I increased its size. Heeramandi is by far the largest project I've ever produced, according to Bhansali. I had to make Sarandos proud by doing something unique.
Bhansali was compared to Baz Luhrmann by Sarandos, who also lauded him for paying "a lot of attention to tiny motions of emotion." "This will excite Indian audiences, and for many people it will be the first time they see something like this in the globe," he continued.
Working with Bhansali was a "honour of a lifetime," continued Sarandos.
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