You Ain't Seen Nothing Yet, according to Ted Sarandos about Netflix's plans for India.
Netflix’s Co-CEO Ted Sarandos has warned an audience of Indian filmmakers that they “ain’t seen nothing yet” in terms of the streamer’s goals in the nation. Sarandos was in Mumbai for a fireside talk with acclaimed Indian director Sanjay Leela Bhansali, who is developing the vast new series Heeramandi for Netflix. Sarandos said India is the fastest growing Netflix market in the world and the business will continue to bet significantly on originals from the country. Friday at a different Economic Times event, Sarandos declared that a larger portion of Netflix's $16.8B content budget will go to India. 28 of the 100 original Netflix films produced in India last year. Heeramandi is expected to be a significant turning point in Netflix's India strategy. The eight-part television series, which began filming in June of last year, will explore the tales of courtesans and reveal the secret cultural reality of Heeramandi, a glittering area in pre-independent India. One of the cast membe...